Marketers’ Behaviors, Beliefs, and Motivators Are Often Different From Those of the Consumers We Need to Reach

Marketers’ Behaviors, Beliefs, and Motivators Are Often Different From Those of the Consumers We Need to Reach

Podcasters Are Deeply Connected to Their Listeners, Delivering Trust and Engagement for Brands

Podcasters Are Deeply Connected to Their Listeners, Delivering Trust and Engagement for Brands

Listeners Have an Emotional Connection to Broadcast Radio, Creating High Levels of Trust and a Positive Environment for Brands

Listeners Have an Emotional Connection to Broadcast Radio, Creating High Levels of Trust and a Positive Environment for Brands