Good News for Marketers: Audio is as Measurable as Digital

Good News for Marketers: Audio is as Measurable as Digital

James Bradbury
Radio, measurement, 2023
In a World Where Brand Trust Is Near All-Time Lows, Podcasts and Their Hosts Are Highly Trusted

In a World Where Brand Trust Is Near All-Time Lows, Podcasts and Their Hosts Are Highly Trusted
Marketers continue to increase their advertising investments on podcasts in 2023, motivated by the digital format’s effectiveness, trust, and measurability.

Marketers continue to increase their advertising investments on podcasts in 2023, motivated by the digital format’s effectiveness, trust, and measurability.