In a World Where Brand Trust Is Near All-Time Lows, Podcasts and Their Hosts Are Highly Trusted

In a World Where Brand Trust Is Near All-Time Lows, Podcasts and Their Hosts Are Highly Trusted

James Bradbury
Podcast, measurement, 2023
Podcast Listeners Pay Attention to Podcast Ads and Take Action at Measurably Higher Rates Than Other Media, Creating High Levels of Consumer Interest and Purchase Intent

Podcast Listeners Pay Attention to Podcast Ads and Take Action at Measurably Higher Rates Than Other Media, Creating High Levels of Consumer Interest and Purchase Intent
Good News for Marketers: Audio is as Measurable as Digital

Good News for Marketers: Audio is as Measurable as Digital