Aug 1 Aug 1 In the Attention Economy, Audio Earns More for Brands James Bradbury Podcast, Radio, 2023
May 22 May 22 At a Time When Attention Is Scarce, Audio Gives You Better Ad Recall With More Frequency James Bradbury Podcast, measurement, Radio, 2023
Mar 9 Mar 9 Podcast Listeners Pay Attention to Podcast Ads and Take Action at Measurably Higher Rates Than Other Media, Creating High Levels of Consumer Interest and Purchase Intent James Bradbury Podcast, 2023
Mar 2 Mar 2 In a World Where Brand Trust Is Near All-Time Lows, Podcasts and Their Hosts Are Highly Trusted James Bradbury Podcast, measurement, 2023
Feb 9 Feb 9 Marketers continue to increase their advertising investments on podcasts in 2023, motivated by the digital format’s effectiveness, trust, and measurability. James Bradbury Podcast, 2023