iHeartMedia Soundbytes

Radio Is the Best Medium for Efficient, High-Impact Growth Thanks to Its Affordable, Unmatched Reach and Trusted Influencers

Apr 6

Apr 6 Radio Is the Best Medium for Efficient, High-Impact Growth Thanks to Its Affordable, Unmatched Reach and Trusted Influencers

You Can Reach 88% Of Gen Z Each Month With Broadcast Radio

Mar 23

Mar 23 You Can Reach 88% Of Gen Z Each Month With Broadcast Radio

Gen Z, Radio, 2023

Podcast Listeners Pay Attention to Podcast Ads and Take Action at Measurably Higher Rates Than Other Media, Creating High Levels of Consumer Interest and Purchase Intent

Mar 9

Mar 9 Podcast Listeners Pay Attention to Podcast Ads and Take Action at Measurably Higher Rates Than Other Media, Creating High Levels of Consumer Interest and Purchase Intent

Mar 2

Mar 2 In a World Where Brand Trust Is Near All-Time Lows, Podcasts and Their Hosts Are Highly Trusted

Podcast, measurement, 2023

Good News for Marketers: Audio is as Measurable as Digital

Feb 23

Feb 23 Good News for Marketers: Audio is as Measurable as Digital

Radio, measurement, 2023

Marketers continue to increase their advertising investments on podcasts in 2023, motivated by the digital format’s effectiveness, trust, and measurability.

Feb 9

Feb 9 Marketers continue to increase their advertising investments on podcasts in 2023, motivated by the digital format’s effectiveness, trust, and measurability.

The Composition of Sports Fans Today Is More Diverse and Engaged Than Ever Before

Jan 26

Jan 26 The Composition of Sports Fans Today Is More Diverse and Engaged Than Ever Before

Radio, sports, 2023

Audio's Dominance Will Continue in 2023, Media & Marketing Experts Agree

Jan 17

Jan 17 Audio's Dominance Will Continue in 2023, Media & Marketing Experts Agree

Jan 5

Jan 5 Having Conversations Directly With Multicultural Audiences Drives Brand Impact

Multicultural, 2023

One Group of Shoppers Is Showing a Surprising New Shift in Their Shopping Habits

Dec 19

Dec 19 One Group of Shoppers Is Showing a Surprising New Shift in Their Shopping Habits

Gen Z, Holiday, Radio, 2022

What's the fastest growing medium in the US?

Dec 16

Dec 16 What's the fastest growing medium in the US?

What if you were able to reach your consumers with a message right before they shopped?

Dec 9

Dec 9 What if you were able to reach your consumers with a message right before they shopped?

Motivated by Rising Costs and Inflation, Shopping Habits Are Evolving as Consumers Seek Greater Value From Brands

Dec 2

Dec 2 Motivated by Rising Costs and Inflation, Shopping Habits Are Evolving as Consumers Seek Greater Value From Brands

Brands Are Finding More Gen Zs on Radio Than Any Other Platform

Nov 21

Nov 21 Brands Are Finding More Gen Zs on Radio Than Any Other Platform

Radio, Gen Z, 2022

This Holiday Shopping Season Is Going to Be Different

Nov 14

Nov 14 This Holiday Shopping Season Is Going to Be Different

Radio, Holiday, 2022

There Are 3 Easy Steps to an Effective Marketing Campaign

Oct 6

Oct 6 There Are 3 Easy Steps to an Effective Marketing Campaign

Broadcast Radio’s Listenership is Evolving As New Habits Are Established

Sep 8

Sep 8 Broadcast Radio’s Listenership is Evolving As New Habits Are Established

Lower Media Costs and Get the Scale You Need

Aug 5

Aug 5 Lower Media Costs and Get the Scale You Need

Black Audiences are Engaging with Audio More Than Ever Before

Apr 29

Apr 29 Black Audiences are Engaging with Audio More Than Ever Before

Shouldn’t Media Spend Reflect Consumer Media Usage?

Apr 15

Apr 15 Shouldn’t Media Spend Reflect Consumer Media Usage?